Alex Turco Brings Luxury with Style & Design
Alex Turco was born in Udine, Italy on March 5th 1979. As a young man, his father was an excellent painter before becoming a graphic designer and then a photographer, as he still is today; so right from when he was a little boy, Alex’s sensitivity and aesthetic sense were encouraged and developed by the passion his father handed on to him. He grew up with paints and brushes as his everyday toys, in daily contact with all that his father used and learning many different artistic techniques, including some which are no longer used today. It was not long before he started making weekly visits to the studio of the well known Italian artist Giorgio Celiberti, who became almost a guru to Alex in every sense of the word.
In the meanwhile, he began to be enthusiastic about photography: even at the age of 9, he won many awards, including “Best Young Photographer” of the region, and his photos started to be published in several different magazines. In the following years, he started to use a computer (Apple, of course) and, at about the age of 13, his skill with a mouse and keyboard led him into multimedia graphics, gradually becoming a professional graphic designer. After this period, he became involved in the design and creation of stage sets and theme parties in the best known nightclubs of northern Italy, in charge of all the organizational and artistic side of things. At the same time, he started to get passionate about fashion, enthusiastically following the creation and development of brands, and closely following the new designs of the big fashion designers. He went to all the fashion shows and the presentations of the new Milan collections, becoming a fashion victim to all intents and purposes, attracted by the quality and sophistication of accessories, and by how they were all combined and put together. So it is clear that Alex grew up under the rich and varied influences of several completely different worlds but which, in the end, were all tied inextricably to a notion of life style that was very clear to him. He then applied his creativity to all these passions and experiences, trying to bring forth one single form, one single meaning and one single reason why.
In 2006 he moved to Milan, the home of design and fashion, to start his first business project:
“ALEXTURCO New.Pics.Art” was crea-ted to manufacture and sell Alex’s creations in the field of interior design and applied art. The company was immediately successful with the Milan jet set, and many well known televisions, movies and music celebrities, as well as important business people in general, wanted a work of art created by Alex, using his unique mixed media technique. His career took off internationally in 2008 with some projects carried out in the United States for Fendi Casa: Alex’s decorative panels can be found in the Fendi showrooms in Miami, New York, Washington DC and Los Angeles. He began to be increasingly known and not just from an artistic point of view. He was also appreciated for the innovation seen in his work: an artist who is a not painter, a graphic designer who is not an advertising man, a non professional photo-grapher, an entrepreneur who is not a manager. By chance, he gave himself the nice new name of “ARTDESIGNER”, and the large scale promotion of Alex and his products really took off under the brand ALEX TURCO ARTDESIGNER.
Other European business connections were established through interior design shops in England, Spain, France, Holland and Switzerland. Over the following two years, the company consolidated the Italian sales network through twenty high profile retailers, chosen from among interior design shops and high end concept stores. Overseas contacts were further created at the Milan “Fuori Salone del Mobile” ’08/’09 and the recent “Maison et Object” shows in Paris. A milestone in the growth of theALEX TURCO ARTDESIGNER brand was the opening of a flagship store in the Design District of Miami in November ’09: the first step in a trade policy that will see the establishment of other retail outlets in major world cities.
Today, Alex’s Decorative Art Panels can be found in the most elegant Italian and American homes: they are considered to be cult objects and are much sought after by new fashion models and design addicts. In the coming years, Alex wants to concentrate on expanding his commercial network but without, of course, forgetting the creative artistic side, his research and that magical touch of innovation and refinement that makes his work sought after and loved by everyone. The road to building an international brand bearing his name will certainly be long and hard, but this mission is extremely clear in his vision for the future.